Corporate content
Video for corporate LinkedIn: what actually gets watched
Short, subtitled, front-loaded. Here's what corporate LinkedIn video looks like when it works, and how to shoot for it.
Amplify editorial team · 3 March 2026 · 6 min read
Corporate video on LinkedIn has consolidated around a specific format: 30–90 seconds, subtitled, front-loaded with the point, shot in a way that works with sound off. Everything longer than that competes for time it does not get.
This is a short piece on how to produce corporate LinkedIn video that actually gets watched.
Length is the constraint
Anything above 90 seconds needs a good reason. Case studies, exec interviews and thought-leadership pieces work well at 45–75 seconds. Longer versions can live on the company site; the LinkedIn cut is the trailer, not the film.
The first three seconds do the work
Feeds are scrolled. The first three seconds have to say what the video is about, visually. That usually means opening on the person on screen already speaking, or on the product already in use — not on a title card, not on a logo, not on a wide establishing shot.
Subtitles are the default
Most LinkedIn video is watched with sound off. Burnt-in captions, in the platform's native language for the audience, are non-negotiable. Style them consistently — the same font, the same position, the same colour — across every video the company posts. That consistency is a small piece of brand.
Format for the feed
Square (1:1) and vertical (9:16) formats consistently outperform 16:9 on LinkedIn feeds. Shoot for a wider frame and crop in post so the same footage can produce both.
Cadence beats production value
Two decent videos a month for six months outperforms one expensive video a quarter. Build a small production pipeline — same crew, same setup, batch-shot every six weeks — rather than commissioning bespoke shoots each time.
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